Our Team

Gabriele Richter

Gabriele Richter first learned in a 5-star hotel on Lake Tegernsee and then studied media studies in Oslo. Worked as a journalist in Oslo and Berlin, then headed the PR for “Norway Innovation” in Hamburg. She was voted twice by travel editors into the top three of destination marketing. Founded the agency in 2001, reads Scandinavian novels in the original and has the best ideas when weed harvesting. She slipped into marketing. The trigger was a customer who valued her strategic impulses so much that he entrusted her agency with the development of a new destination. That was successful and fun. Is there a better reason than to go on with it?!

Thilo Mutter

Thilo Mutter has been on board with Gabriele Richter PR since 2017 and is expanding our marketing and communications expertise after 23 years of management experience as a creative strategist in classic advertising agencies and CRM agencies with international clients from many different industries. Since travelling is one of his favorite hobbies, he has also accompanied tourism companies in the course of his advertising career. From youth travel organizers to destination branding for a Greek luxury hotel chain, you can rely on his wanderlust. This is what makes his curiosity and the enduring desire to set out on a promising “customer journey” for your destination as well.

Gabriela Beck

Gabriela Beck spent her childhood in Switzerland and studied architecture in Zurich and Munich. Than the globetrotter and adventurer made her passion for traveling and exotic countries to her profession. Today she lives in Munich and works as a freelance journalist amongst others for the newspaper Süddeutsche Zeitung. In her profession, she is focused on architecture-tourism, city portraits and travel reports. In her leisure time, Gabriela’s thoughts also spin around travelling: Let it be a short weekend trip or the long-haul travels – at some point she is seized by a thirst of adventure.